Category: Optimization

All of our articles are going to be about optimizing your advertising and marketing message for conversions and branding.

01Aug/18

If you build it, they still may not come

August 1, 2018OptimizationConversion Funnel, CTA, SEOGenevieve

The design is only the first step in the process of a successful website. I’ve worked with many clients over the years who want me to design or redesign their website because

01Jul/18

A/B Testing with Google Optimize

July 1, 2018Optimizationa/b test, google, optimizeMark

Google Optimize was released in March of 2017, making it easier and more affordable for small businesses to do A/B testing of their website content. The Scientific Method Applying the scientific method

01Jun/18

Why your website needs desktop push notifications

June 1, 2018OptimizationMark

When you visit a website and there’s a small popup that says the site “wants to Show notifications”, what happens when you click on “Allow”? I’ll explain. This request for www.fiercegeek.com to

01May/18

Are your customers able to find you on Google?

May 1, 2018OptimizationAdWords, google, Location-Based search, Organic SearchGenevieve

There are four ways that people will find your business on Google search, and you need to be aware of all four. Google Keyword Search This is where someone types keywords into

01Apr/18

Simple Google Analytics by Fierce Geek

April 1, 2018Optimizationanalytics, enhanced link attribution, google, plugin, universal, wordpressGenevieve

We’ve written and released a WordPress plugin that will always be “really free” and makes it easy to integrate Google’s Universal Analytics on your WordPress blog. Recently we were looking for a

11Sep/17

Google Chrome to label all HTTP sites as “Not secure”

September 11, 2017OptimizationGenevieve

Google Chrome, the web browser with 56.8% of the market share, will start labeling all sites as “Not secure” if they’re served without HTTPS and contain any input fields. January 2017 In